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Marketing – A Juggler’s Art:

Marketing, in more the one way, is like juggling. This strange analogy will become crystal clear if we take a close look at it. Just like the juggler the marketer too has to do these things to thrive in his business: first, he has to hook his audience; gain their attention through several jazzy tricks; and then hold their attention by still more innovative juggling. All this he has to achieve without losing balance, focus or steadfastness in the art, the industry, in the marketer’s case. In short, marketing is all about alluring, attracting and holding a collection of customers for your Company’s welfare.

The Purpose Behind:

To quote the American Marketing Association’s definition, it is “an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”. If one dilutes all the verbosity and looks at it, marketing means “selling” a product. This is the prime purpose behind any kind of marketing. The “selling” is accelerated with the help of properly chalked out plans called marketing strategies.

Factors that Influence:

With “selling” as the ultimate goal, marketing strategies are influenced by two basic factors: first, acquisition of customers; second, retention of the acquired customers. So every other strategy that is laid out will focus on the above two. A Company has to work closely towards achieving these two to attain the desired cutting edge over its competitors. There are also a few other objectives like creating awareness (informational and educational) about the product, brand-building and accelerating sales.

Traditional Marketing:

With the world changing at every nanosecond, marketing is also reeling under a whirlwind of change. New modes of marketing like e-marketing and online marketing have evolved. Yet traditional marketing still holds sway with many corporates. Traditional marketing operates based on the following strategies.

The Four Ps- Worship them:

The ‘Four Ps’ or the ‘marketing mix’ is a cliché with every marketer. Formulated by Jerome McCarthy, the ‘Four Ps’ refers to the four factors that a marketer has to consider before launching a product or offering a service. The marketing mix comprises of Product, Price, Promotion and Placement. In McCarthy’s assessment, first and foremost comes the Product-its production and management; second, the process of fixing an affordable price; third, the promotion of the product which includes advertising, branding etc and finally fourth, the placement or distribution of the product, its retailing and the process by which it reaches the customer. All these four elements have to be decided and well planned before pitching into any product launch.

Segmentation- Categorize your audience:

In traditional marketing, the market is segmented into many subsets or segments depending on geographic, demographic, psycho graphic and behavioral variables. Each segment is homogenous and responds in a particular way to a particular marketing strategy. Small segments are considered as ‘niche’ markets or ‘specialty’ markets. A product is aimed at a particular segment and is launched only after thorough market research and consumer research on the segment. This assures the marketer that he is not bungee jumping but walking safely and securely on a well-laid road. Hence a product that is not needed by that particular segment is not produced. This deep analysis of the target segment is called ‘depth segmentation’. While the study of the target customer’s behavioral traits, nature, lifestyle etc is called ‘Buyer’s Profile’. With all these the marketer draws a marketing plan, which is fully geared to reach the target consumer.

Other aspects:

Traditional marketing, unlike New Marketing, is Company-focused and product-based. It intends only to increase the visibility of the Company and its brand. The message conveyed to the customer is Company-controlled and motivated unlike in new marketing, which is Consumer-focused and attuned to consumer’s interests. The Company becomes the active participant while the consumer fades into the inactive and passive zone. A marketer, adopting the traditional method, will use his product’s USP (Unique Selling Proposition) to market it. USP is that unique feature which is exclusive to a particular product from a particular brand. With less number of competitors, USP-marketing is a very novel method. But in today’s world every other brand has all the features offered by its competitor. Hence the glamour of USP-marketing is fading away.

Advertising and Promotion:

Marketing plans and strategies finally end in advertising. For it is advertising which exposes the product to the world and places it in a platform for the target customer to view. It gives the product visibility and helps boosts its sales. Advertising, in general, can be classified into two trends: Above-the-line (ATL) and Below-the-line (BTL). ATL covers all the advertising done through media. BTL stands for all the promotions- public relations, sponsorships, merchandising etc. In traditional marketing mostly ATL is practiced. The following media are the ATL modes of advertising:

Print Medium: Newspapers, Magazines, Yellow Pages, Posters and Billboards.

TV & Radio: All kinds of TV and Radio spots

Other Communications: All kinds of mailers and leaflets

Traditional Marketing – Is it valid today?

When the world shifts gears and operates in a faster pace, it is advisable for us also to follow its lead and take up the trend. Traditional Marketing, say many market analysts, fails to work in today’s world. The brand recall is very minimal as the customer is exposed to a variety of brands. Moreover, as every other brand is as good as its competitor, there is no particular reason for the consumer to opt for a particular brand. That’s why today’s marketer aims at 360-degree marketing – an all round marketing strategy covering all the available modes and aimed at constant brand recall. This is where online marketing offer a lot of hope for the marketer as the web reaches out to the prospective buyer in a fastest pace possible. With all these around, the question of whether traditional marketing is valid today rises.

Maybe one can nullify this question by a few well-grounded answers: Traditional Marketing is adjudged as the best method according to a national survey conducted in 2005 in the U.S. jointly by Harris Interactive and Public Relations Society of America. As per the survey, most of the general public, Fortune 1000 businessmen and Congressional Staffers voted the traditional method of marketing as the best method. Though the year 2005 belongs to a dead past now, the statement by the reputed marketer Mr. Wilson will put an end to doubting queries: ” Traditional Marketing helps because people still view them”.

Jeff Blackwell is the founder of http://www.SalesPractice.com, an online Sales Training community that assists sales practitioners in mastering the art of sales by providing professional sales training resources including a collection of leading articles, sales script book, industry source book, and sales forum.

According to Jupiter Research, by 2007, Online Classified Advertising will reach 3.5 Billion Dollars annually. Pet classifieds are expected to triple in numbers every year as more and more Internet users seek classified listings online for their pet needs. Pet and pet services classifieds online are creating new marketplaces where non-profit pet organizations, pet service providers, pet breeders, and pet owners are meeting and doing business 24 hours a day, seven days a week using the internet.

Currently, there are thousands of online websites that offer Pet classifieds services that can help you find new homes for Pets, showcase your pet products or pet services. However, not all of them are effective and you can end up getting nothing out of them. After being extremely successful running a Pet classifieds website for over two years, we know what works and what does not.

With online Pet classifieds, the more information you provide the better it is. People who are serious about pets have already done their research before making a decision to adopt or buy a pet. Most people looking for pets know exactly what type of pet would be a good fit for them. Information you include in your pet classifieds description can help them make decision quicker. As an example, keep your ad title very specific. For example, if you have a Golden retriever that you like to advertise in Pet classifieds, use titles such as:

• Golden Retriever For Sale or Adoption
• Golden Retriever for Sale or Adoption in Miami, FL
• Six Months Old Golden Retriever For Sale or Adoption

Post a Picture Of Your Pet

Pictures talk more than words. Pet classifieds with pictures receive approximately 5 times more responses than classifieds without a photo. People interested in your pet will almost always ask for pictures of the pet before making a decision. Always, keep extra pictures of your pet ready.

Your location information

The first preference of anyone looking for pets would be from the region close to them. So always provide the location of your pet. This also helps to bring your pet ad rank higher when someone searches on a specific location; thus giving your ad more exposure.

Shipping Information

Advantage with online Pet classifieds is that they get people interested in your pet or pet product from coat-to-coast. So be very clear if you would be able to ship the pet or if it is a local pickup only. If you ship, be specific about your shipping policies.

Choose Pet classified sites that can get results

Today, there are millions of classifieds sites where you can advertise your available Pets, Pet Services or Pet Products. In fact, as of writing of this article, Google returns more than 29 Million links for a search on the keyword “Pet Classifieds”. Visit Google.com and enter keyword “Pet Classifieds” to check for yourself.

According to the Search engine statistics, most people do not go beyond 3 pages to find what they are looking for. In fact, majority of people don’t go beyond the first page of search result. What does that mean to you? It means, you should only advertise your on websites that ranks high on the three major search engine that drives more than 80% of Internet traffic. These search engines are Google, Yahoo and MSN in no particular order. The sites that rank high on these Search engines can provide a wider exposure to reach highly potential people who can purchase or adopt pets, pet services and pet products. Your return on investment is much greater and faster by advertising on sites that rank high.

Beware of Online Classifieds Scams

While online Pet classifieds offers the most cost effective and convenient ways of advertising your Pets, Pet Products and Pet Services,

it also attracts more and more scammers who pose as potential buyers. Always remember that not all inquiries you receive are from the

legitimate buyers who are interested in what you offer. Always be careful online, especially if the transaction is long distance.

For more information on Online Pet Classifieds and how you can protect yourself from such scams, read our Scam Alert.

Petboro.com was established in 2004 and has been serving the pet needs of its members proudly for over 2 years. With a continuing commitment to excellence in the pet classified listing services and a strong desire to prevent pet classified advertising fraud, petboro.com remains a “safe haven” for advertisers of pets for sale ads, pet adoption ads and pet services ads.

Scriptures say that the body is the mirror of the soul. Body and Soul represent the same reality. The physical body represents this reality in the material world while the soul represents this reality in the spiritual world. They are the two sides of the same coin.

Scientists also say that matter and energy are different manifestation of the same reality. They say that the mass of a matter is nothing but the energy trapped in the time and space and energy is nothing but the mass that is liberated beyond the time and space.

When a child is born, he has the pure soul and the naked body. However, as he grows, he is forced to wear cloths on his body to cover part of the body. In the same way the soul of the person also gets covered by the reason and beliefs of the society which gradually fills his mind. In the civilized world, it is as difficult to see the bodies without cloths in public places as it is to find a soul without reason and belief. A person would be called insane, if he fails to bear the appropriate cloths for the occasion. Every civilized person knows very well how he must be dressed in private and in public and every civilized person knows what to reveal to the public.

The cloths are, therefore, closely related to the mind of the man. We can know the mind of the person from the cloths as cloths covers the body in the same way as the mind covers the soul.

Uniforms for Uniformity

Most people in a civilized society wear uniforms at some stage of their lives. Most of us have attended our schools in uniforms. The practice of asking the young people to wear uniform is due to the desire of the society to inculcate uniform values and develop uniform thoughts in the mind in all children. Most children in school have, therefore, quite similar thoughts.

In colleges, the uniform is discarded in favor of the fashionable cloths as the society wants the grown-up people to fill their mind with diverse thoughts. Thus most people develop their independent thoughts and personalities only after entering their colleges where they get freedom to wear cloths.

Most jobs do not require any uniform as the jobs need people to think independently and not uniformly. It is based on the belief that “if two people think identically, then one of them is redundant”. No company would like to pay for a redundant employee. Yet some jobs like army and police needs uniform as they require just obeying the orders and no independent application of mind. Yet these uniformed people wear the dresses of their choices at their home where each person has separate thoughts while dealing with their family.

Some societies prescribe a uniform cloth for the men and women. For example, all Muslim women are required to wear black in public veil covering their full body. The result is that such women fail to develop independent thoughts. The males are also often forced to grow beard or wear headgear and a uniform dress in some religion which automatically curb their independent thinking.

The people wearing traditional cloth of their society have traditional thoughts while te people wearing western cloths have western thoughts. There are certain dresses like pant, shirt, ties etc for men that are almost common all over the world. All such people who wear common cloths also share common thoughts and views.

To Cover or To Expose

There are innumerable verities in cloths today. Yet every society seems to approve only particular types of cloths for its people. The cloths are designed in a way to cover part of the human body. These cloths tell a lot about the mind of the person based on what is covered.

If one coves very little of his body, his or her intention is to cover very little of the mind. For example as the spouses do not cover their body before each other in private, they also share their deepest thoughts in private. People wears most comfortable cloths in the house which reveals more body than that in public as people are more openly express their mind more freely before their family members than to the common public.

People cover most part of their body when they go to office or place of work as in the office they are expected to cover their thoughts and reveal only little to their colleagues and clients on need to know basis.

It requires considerable courage to reveal one’s mind in public as it requires courage to reveal one’s body in public.

The Colour of Cloths

The colour and design of cloths are extremely important to understand the mind of the person. A spiritual person is least concerned about his cloths. He never identifies himself with the cloth as his focus is soul of the person which can never be concealed in the clothing. The real spiritual people, therefore, wears no cloth in the tradition of religions like Jainism. Many Hindu Sadhus (Saints) do not wear cloths even in public as it can be seen during the festival of “Kumbh Mela” in India when hordes of Nude Saints take bath in the Holy Rivers.

However, all worldly people pay tremendous importance to their cloths as they mind is lot to conceal. Yet people with a calm mind would prefer the cloths that have sober colors while the person with restless mind would prefer bright colored cloths.

The dark colors signify the quest of wisdom as a dark color absorbs most of the light and reflects only little. A wise man also absorbs the wisdom that is revealed through the experiences of the life of self and others.

The light colours often reflect the people whose mind does not care for most of the things that happens in the world. They reflect everything thrown on them like a mirror..

The mindset of people who prefers some particular colors are as following.

Red: The red colour symbolizes happiness and joy. It is difficult to wear red colour when your mood is down. The mind of the person wearing colour red is filled with joy.

Blue: The colour of blue signifies the sky and ocean which is infinite and eternal. So the people who love blue colors have deep convictions and beliefs. Their mind remains in peace like sky.

Black: Black is the colour of wisdom as black colour absorbs all colours. Yet such wise people are often termed as Evil as nothing is prohibited for them. While the world treats half the things as good and remaining half as evil, the person with black colour consider every one as equal. Such a person is often considered as evil or rebel by society as he breaks the taboo of the society.

Green: Green is the colour of the nature which through its green colored plants and trees mysteriously and silently converts the harmful carbon-dioxide to oxygen. Thus green is the colour of mystery and secrets. The mind of the people wearing green cloths is quite difficult to know due to their mysterious way of thinking.

Yellow: Yellow is the colour of sun and energy. Yellow is also the colour of the fruits when they ripen and become ready to eat. Yellow is thus the colour of energy, love and maturity. The mind of such a the person is ripe and matured. His love is as unconditional as sun who only gives without expecting anything in return.

White: The white color is the most acceptable color for all occasion. It is rarely out of place. The person preferring white cloths have the mind that is acceptable to all. He believes in unanimity and acceptance. White colour thus signifies spirituality and God.

Know the Mind by Cloths

While man does his best to conceal his mind, he still reveal lot of his mind by the cloths he wears. It is by paying close attention to the cloths that a man can learn the secrets of the mind of not only the individuals but also the collective mind of the society. Therefore, pay attention to the cloths of the people who matters to you as they reveal a secret that can change your life.

A Brief Profile of Dr Awdhesh K Singh

I am an Engineer by education , a public officer by profession and a spiritual person by intuition.

I hold my PhD degree in the field of E-Governance.

I am a founding member of The Aatmic Science Foundation (The Science of Soul Foundation) that is working for the synthesis between all religions, spirituality and sciences.

The website of the foundation is http://www.scienceofsoul.com

My main area of study and research is to use religions, spirituality and scientific methods of investigations to understand and solve the real life problems of human beings.

I have published hundreds of articles and research papers on this topic on various websites and journals.

Please contact me on my email aksinghirs [a] yahoo.com for any help, suggestions or feedback.

If you have a car then you must know that keeping it in perfect condition is a hard task as your car requires constant maintenance right after you have bought it. The car engine and the various other parts of your car can start wearing down within a few months of using it, so you need to stick to a proper schedule of maintenance and servicing for your car engine and motors. The question about replacing or repairing worn out engines would depend upon the actual circumstances and the condition of your car.

Automotive motor repair and engine replacement can be very expensive, so you need to understand the various parts of your car and educate yourself about the engine requirements to avoid untimely repair and engine replacement of your car. The car engine, brakes and brake liners suffer innumerable wear and tear and generally break down easily, so you need to look out for their maintenance regularly and keep yourself updated about your car health.

You should regularly put your car for engine tune up and examine the ignition system and emission controls of your car, so that the motors of your car remains in healthy condition and your car engine runs smoothly for a longer time. However, sooner or later, problems would arise and you would certainly need to replace certain parts of the ignition system such as the contact breaker and distributor cap or rotor button. Adjustments in the cylinder head bolts and the replacement of filters and spark plugs may also be necessary, so you need to check with your car mechanic to find out more about your car engine and regularly replace parts that are worn out. New vehicles do not need regular engine tune-ups and can run smoothly for years without replacement or repairing, however, you must not take any chances and regularly send your car for servicing.

At times, even with proper engine tune ups, you would find that your car engine is wearing down and may even breakdown eventually. When this happens, you would have to decide about either replacing your car engine or repairing it to drag on for a few more years. Of course, you need to understand that engine repair is only possible if your car engine is still repairable, otherwise you would have to replace your motor engine. Motor repair is possible for cars that produce strange noises and have locked up engines, but for engines that have totally broken down, it is recommended that you go in for engine replacement.

You can replace your car engine with a branded engine or you may try out the affordable used up engines that are available in the markets. Though most servicing mechanics would ask you to buy brand new engines, however, if you are low on your budget, then you may also try out the revamped engines that come in for much cheaper prices. However, whatever may be your choice, ultimately it is the life of your car and your motors that has to be kept in mind while deciding on whether to replace or repair your car engine.

American Engine installations are expert Atlanta engine rebuilders and installers. With over 20 years of Atlanta engine installation experience AEI offers quality service and affordable prices to all customers and vehicle types. Call AEI Today!

Today’s economy limits most consumers’ ability to replace large pieces of equipment, vehicles and furniture. To save money, consumers have to get smart, and sometimes creative. By identifying what problems are occurring that may be causing these things to not work properly, it is then an easy step to find less expensive solutions to make it work. Often times a simple repair or part replacement can make all the difference. Specifically for vehicles with engine trouble, the problem may seem beyond repair but if analyzed, a simple replacement kit or a repowered engine may be the best, low cost option available.

Small engine vehicles – lawn mowers, golf carts, trucksters, motorcycles, snow mobiles – are secondary pieces of equipment that are expensive to replace. When they seem to have engine trouble, replacing the entire vehicle is an expensive proposition. A replacement kit is typically the most cost effective alternative. But before going that route, it is important to identify exactly what is wrong with your current engine.

Small engine problems typically fall into two basic categories, failure to start and a problem running after the engine has started.

Failure to Start

There are a number of reasons a small engine might not start properly:

o Fuel line problems: Check to see that the fuel tank is full, that the fuel is fresh, and that the shut-off valve is closed. The fuel line or inlet screen could also be blocked or the fuel tank cap could be clogged.

o Carburetor problems: The carburetor could be blocked or the engine could be flooded. There might be problems with the spark plug. Check the choke on the fuel bowl as well – it could be set too high.

o Ignition problems: The spark plug contacts could be dirty, the plug gap could be set incorrectly, the lead could be faulty, or the kill switch could be shorted. These all require basic replacement or repair and are a snap with a proper kit.

o Compression problems: Check the valves, pistons, cylinder, or connecting rods if you suspect a compression problem. These could be dirty, stripped, or otherwise damaged, and would prevent the engine from starting properly or at all.

Problems Running

Problems running properly can pose more danger to your vehicle than an engine that simply wont’ start. If left unfixed, constant overheating or smoke emission can eventually ruin an engine and require a full-on replacement.

o Overheating engines: Lack of oil is one of the most common reasons for overheating. So is a dirty engine. Beyond that, there may be shrouds or cooling fans missing within the engine or the gasket could be leaking. The fuel mixture might be too lean, another carburetor problem. Cleaning or replacing the fuel tank vent and fuel tank screen can help reduce the chance of your engine overheating as well. These are all fixes that you can do yourself or with some simple repair kit that will cost far less than a new engine.

o Smoking: If the engine is emitting blue or white smoke then it is likely burning oil. If it is emitting black smoke it is a problem with the carburetor most likely. If it is neither the carburetor nor an oil leak, then it might be a clogged or dirty air filter.

o Knocking engine: If your engine experiences knocking it may indicate an excess of carbon in the combustion chamber, which would require you to clean carbon from the piston and head. The flywheel might also be loose. A faulty spark plug lead could cause engine knocking. This can be easily repaired or replaced.

o Spark Plug Misses: This could be caused by any number of things, including a faulty spark plug, faulty breaker points, an incorrectly set carburetor, or a weak valve spring.

It may appear that your small engine problems are large and will require a brand new small engine. Very rarely is this the case thought. To save money, take note of what exact problems you are having with your engine, test the areas we have outlined above and talk to a small engine specialist about steps to take to get the engine in working order again. The steps may be as simple as basic cleaning or part replacement to a slightly more complex but much lest expensive small engine repower kit. In today’s economy, none of us can afford to make unwarranted purchases like new engines if it is not necessary.

~Ben Nystrom, 2009

Ben Nystrom lives in Portland, OR and writes for Repower Specialists, LTD.
Read more about complete small engine repair kits available online by visiting the Repower Specialists site specializing in truckster, mower and golf cart engines and parts.

Many people think their cat’s behaviors are because the cat was abused or neglected. I want to clear this up for you. Abused cats are rare. Most cats are just wary of strangers. Bad behavior is usually because they were never taught correctly or played with aggressively. So, how can you identify an abused or neglected cat? Let’s look at what cat abuse and neglect look like and then we can talk about the cat’s responses:

Cat Abuse can be intentional or unintentional. Usually, unintentional abuse is called “neglect” and is addressed by humane societies all over the world. There are actually three levels of abuse. Neglect, Over-Discipline (over use of discipline tools) and Intentional Abuse. This article addresses the Neglect, which is the most benign form of abuse.

Description of Neglect -

Neglect means not addressing the animal’s primary needs for survival – water, food, shelter, rest and hygienic elimination. Then there is the more severe type, where a cat is forced to live in filth, confined to a cage all the time, or denied companionship with people or other animals. Many times, this can be caused by not spaying or neutering your pet. Unwanted kittens, or too many cats, is the primary cause for almost all of this type of abuse. Sometimes, a person is too ill or has allergies. Maybe a person is trying to keep a cat in an environment that makes it impossible to properly care for a cat.

I remember many years ago, seeing a homeless man walking down the street with his belongings in a shopping cart. Homeless people were harder to find then, so he stood out. He was pushing the cart with one hand and had a carrier with a cat in it, in the other. I felt sorry for both, but being a child, I didn’t know what to do. The cat was experiencing neglect, but felt much love. The man, I’m sure, didn’t know he was doing harm to the cat. He just knew that he couldn’t let his beloved cat go into a shelter – at that time all the shelters I knew of were kill-shelters.

An older cat (over a year) has little chance of coming out of a kill shelter. Most people want a kitten. The grown cats are often given no more than 2 weeks to find a home and then euthanized. This heartbreaking situation often occurs when people lose their homes, develop allergies or find that they just don’t want to deal with the discipline and behavior problems that developed in the cat. The single biggest reason people give up a cat is inappropriate elimination. Next, come allergies, followed by death of the cat’s owner. Some cats are surrendered because the person moves and is unable to find pet-friendly accommodations.

I understood the man’s feelings of love and concern for his feline companion. I also understood that the cat couldn’t live in that carrier for long. There was no safe place for them. No homeless shelter would take a man with a cat. In this case, I think the abuse is unintentional – neglect, by description. However, I think the heart of both the cat and the man were in the right place, just that the situation was unfortunate.

In news reports, we sometimes hear of breeding farms where cats are bred to the point of exhaustion and kept in sub-optimal conditions. We hear of people who just keep bringing home strays until they are over-run and can no longer take care of them, and the cats become a neighborhood problem. All of these situations can produce neglect.

Now, let’s turn to the cat’s response to neglect. How does a cat respond? Why does it do that? By understanding the specific situation and response, we can address the resulting problem behaviors with love, patience and training.

Effects of Neglect

A cat left in a cage with other animals nearby is often skittish and afraid of people. It expects food and a clean litter box on occasion, but cuddles and attention may make it uncomfortable. These cats often have no privacy issues in the cage, but once free, they are very private about their litter habits. If the cat was kept in a small carrier, it may soil itself, or hold back elimination until it is very uncomfortable. It may be dehydrated and need medical attention. The cat will be overweight from lack of activity. It may be apathetic when play is offered, not knowing what is expected. Electric lights may be something that set off a fear response in the cat because it means that people are coming. In other cases, darkness may be scary at first. Once the cat’s eyes adjust to the light level, it will be all right, but when the lights are turned off or on, the cat may cry or hiss. In the case of a cat kept in the dark except when people are coming, it may be fearful the entire time the lights are on, while also expecting food, water and a clean litter box to be provided.

What Can We Do to Help These Cats?

These cats don’t do well with handling. The less you try to pet, hold or cuddle these cats at first, the better. Let the cat come to you. It will, given time. Be sure to care for it’s creature comforts – food, water, bed, clean litter box – but don’t expect a cuddly cat for a while. That will come when the cat feels that it can trust you. It may be afraid of the sound of your feet on the floor. It may run when you come into a room. As time goes on, the cat will stay and just watch you. Another time, you may be able to approach and offer a scratch behind the ear. Eventually, you will be able to give a full cuddle. Do not try to pick the cat up, but you can pet it and the cat won’t run away or feel assaulted. When the cat responds with a purr, an offer of a cheek or an ear, or you can stroke the spine and the cat isn’t trying to run away, then you have a cat that is only cautious of you. Continue until the cat comes for cuddles, which may already be happening. Still do not try to pick the cat up. If it wants your lap, it will come. This cat may still run from you if discovered in a windowsill, on a dresser or surprised in the litter box. Say your cat’s name in a conversational tone and the cat will eventually not run away and perhaps allow a stroke. In the case of the litter box, just say the cat’s name, but never try to cuddle a cat in the litter box. If you can provide a privacy screen, the cat may stay in the room.

These cats need socialization. They need to learn to live with others outside of a cage. They need gentle discipline and may not know the meaning of the word “no.” They will love feeding time but be afraid if you need to walk near their food bowls, and run from the food. Give them time, move slowly and talk gently in their vicinity. They need to learn what people are about in a good way.

Once your cat has learned to trust you a little bit, enough to not run away when you enter a room or even starts to come to you, then you can begin to bond with your cat. A tickler wand is your best friend for this. Gently shake the wand so that the end twitches. Your cat will be interested, but may only watch at first. If your cat goes for it, excellent! When your cat gets hold of the business end of the wand, allow your cat to feel the success by keeping the wand steady for a few moments. When the cat lets go, you can start to twitch it again. The cat will play with you in this manner for quite a while. When the cat tires, put the wand up out of the way so that your cat is forced to play with you, not just the wand. If your cat grabs the wand in it’s mouth and tries to run away with it, offer resistance and don’t let go of the wand. Some cats want to take the wand and hide it under a couch or in a corner so they can worry over it for a while. Don’t allow this – the cat needs to play with you, not just the wand. After about ten days of playing with the wand, you will see your cat become more accepting of its new circumstances. Your cat should assimilate into the household well. There may be people it does not accept, and those persons can also play with the cat to promote bonding.

Under no circumstances should you perpetuate the abuse or neglect! Any discipline needs to be done gently and with care. A squirt bottle, long a favorite tool for discipline, should only be used in the beginning stages of training, while the cat is learning the word “no.” After that, you should not need it. Redirection is your best training technique. When your cat gets into or expresses interest in something that you don’t want to see it getting involved with, redirect it’s attention to something that it is allowed to be involved with or have.

Some of these cats can be clicker trained, but the bond with the person needs to be present, first. Concentrated training to condition the cat to the clicker will be needed. Some cats may be so skittish that even the best treats will not condition the cat to the clicker. If your cat runs from the clicker after a week of conditioning, do not continue. Your cat will never be comfortable with the unexpected noise it makes. You are better clapping your hands and saying “no” to stop bad behaviors than trying to clicker train for positive behaviors.

These cats will be extremely grateful for good treatment. One expression of that love, biting, may not be acceptable – especially if the cat bites hard and uses the canine teeth. Push your hand or finger into the mouth instead of pulling out so that the cat will not be able to bite down and cause you injury. You can push in hard enough to cause the gag reflex, but never harder. Never cause the cat injury in response to an injury to your person. Hitting is never acceptable – but raising a flat hand so that the eyebrow whiskers can feel it is acceptable.

If you must pick up your cat, as in putting the cat in the carrier or removing it to another room, pay attention to the cat’s body. Be sure to pick the cat up by the ribs and the hind legs at the same time to minimize stress to the cat. If the body is stiff, don’t hold the cat to your chest. Allow the cat to struggle, but stay out of the way of the claws. When you place the cat down (don’t let it jump), stroke its back if you can. Talk to the cat. It will stop a few paces away and look at you. The cat may come to you for a scratch if offered. Always talk softly and lovingly to your cat.

In Closing -

With all these admonitions and dos and don’ts, you may think that a neglected cat is too much trouble. Not that much, really. They take some time getting used to people, but once they trust you and know you have their best interests at heart, these cats will come to love you very much. The early stages with a neglected cat are the most critical. After that, you may find a loving, caring, demanding cat. Demanding because it may never want to be separated from you. Demanding because whatever it was denied before it will crave from you. Moreover, you will be loved, very deeply. It will care about you in its fashion. If your are down or blue, possibly sick, the cat will worry over you and try to find a way to comfort you. These cats are very responsive to their people. Hypersensitive is a good description. Empathic is another good description of their behavior. Some cats even approach a symbiotic relationship with their people.

Give love and patience, and love and patience will be returned. Give concern and care and those are returned. A neglected cat is one of the best pets for a single, older person. The cat will be tuned to that person in short order. It will give love and affection to ease the loneliness and loss these people sometimes experience. When the person is ill, the cat will understand and be there to comfort, while allowing the person to care for him or herself.

Morgen Marshall, a cat whisperer, invites you into her world of cats. She created a website dedicated to making the relationship between cats and people harmonious and healthy. For the Love of Cats is a place for people who love cats to find answers from someone they can trust.

What are the benefits of automotive reviews and who benefits from them? The answer appears to be simple. The consumer is given all the details he/she might be interested in, as well as a rating of the automobile, so he/she appears to be the sole beneficiary of automotive reviews, since they are useful instruments in making the right choice when purchasing a car. But automotive reviews can work for the benefit of car dealers just as well, as their websites will be considerably trafficked, and initiation of leads from the part of the informed consumers – potential consumers – is more likely to take place.

When car dealers are interested in attracting visitors to their websites, they have a great variety of means at their disposal. A good ranking made by a search engine will definitely come with an increased number of visitors, but another problem still remains. How do you retain those visitors and turn them into potential customers? Automotive reviews are the answer. Good automotive reviews offer the right information that the visitors require. A first step, which is very important, is that the potential customers will spend quite some time reading the automotive review posted on the website. The purchase of a car is an important step and deciding upon a certain car model may prove to be a complex and painstaking process. Regardless of their financial possibilities, all the potential buyers feel the need to be well informed before they move on to the next step, that of actually paying for the car and driving it home. When researching, customers will find it useful to have access to independent automotive reviews, which will guarantee that their best interest as consumers comes first. The right information offered by independent automotive reviews can turn a visitor into a customer very quickly, and this is what car dealers have to take advantage of.

Automotive news is another means of keeping the potential customers informed. The latest news make the object of interest for all those passionate about cars, or those researching for a car purchase. However, many people consider that the automotive reviews found on automotive blogs are to be trusted more than any other means of information. Consumers trust automotive blogs because they know that most of the information there comes from people just like them who have something to share. Providing the consumer with the possibility of writing his/her own review of a car is important. People wish to make educated choices when it comes to purchasing a car, and automotive blogs offer them the information they need.

An automotive blog is not just a reliable source of information, but is also available at any hour, since the internet has no limitations whatsoever. An automotive blog will provide visitors with all sorts of information, such as tips for buying cars, maintenance, car repair and safety, environmental issues, and so forth. Some other car-related aspects may constitute the reason why people affiliate to an automotive blog. These aspects may refer to esthetics, utility or power.

An automotive blog is all the more reliable when it contains photographs or videos, or gives reference to other car blogs or similar websites, showing that the consumer’s best interest comes first.

For more resources about automotive news and especially about automotive reviews please review this website http://www.car-spin.com

One of the very best things about life is the way we must regularly stop whatever it is we are doing and devote our attention to eating. And what a pleasure it must be to be able to touch peoples lives and please them with our cooking.

Now gourmet cooking does not really mean complicated dishes presented with extravagant grandeur. The beauty of gourmet recipes is in their simplicity, their freshness and of course presentation. It incorporates creating a subtle balance of flavours and taking your guests on a culinary experience that they will never forget.

I know you may feel that that gourmet meals are beyond your reach, what with all the skill involved in preparing the food and the fast paced lifestyle that we are now resigned to follow. Where will you find the time to learn the art that is gourmet cooking and then to prepare meals that require such careful preparation and precision in the jam packed schedule that you have?

So here’s something that will make you feel a lot better. ITS NOT ALL THAT DIFFICULT!

Daunting as it may seem, gourmet cooking is essentially making use of the best possible ingredients, creating a dish that pleases your senses (even if it is as simple as mashed potatoes) and presenting it with flair. There is a history behind every dish waiting to be explored. Every corner of this world, every culture, every country has something new to contribute to your food adventure. And knowing and exploring this uniqueness of each cuisine, understanding the key ingredients of every dish and just experimenting and trying new recipes is what makes you a gourmet cook. It doesn’t have to be about complicated techniques, expensive ingredients and pretentious plating. Regional specialties cooked slowly with care and attention are gourmet cooking. When most food is fast food, slow food is gourmet food.

You can join a course to learn the basic skills, or refer cook-books that will offer a wide variety of content on techniques, skills and recipes, but in the end just like any other art form, gourmet cooking is instinctive. You just need to widen your horizon in term of your food experience and begin your culinary adventure that will last a lifetime. In the end cooking is about the heart. It’s about love and pleasing people. It’s about your passion for food. And eventually its all about YOU.

For more of Mishi’s recipe picks, cooking tips and food thoughts visit her blog at http://cooking-gourmet.com/

Gourmet cooking is a way of preparing food that only uses the finest and freshest possible ingredients. Meaning that to eat astonishing gourmet food you must cook your cuisine straight after buying the fresh ingredients to put in your foods. Not just do you wish to purchase the freshest ingredients when cooking gourmet meals but you also want to insure that you are selecting ingredients of excellent quality.

Those who excel at gourmet cooking and food preparation have many options accessible to them. When you come from a big family it’s exciting to be able to invite everybody for a first class banquet at your house.

Just don’t think that any and everyone can turn into a gourmet connoisseur only by going out and picking up the absolute best ingredients and putting them into an oven. You require a lot of passion for gourmet cooking and a large quantity of skill which is essential to accomplish this level of gourmet excellence.

Unfortunately fresh ingredients are not always on hand therefore compromises ought to be made when preparing gourmet foods. Contact your favorite shop so you know what is in season and plan your dishes accordingly whenever possible. When cooking gourmet food the layering of flavors is very essential. You should be able to taste the meat or seafood as well as the veggies, herbs, and spices to make you a true gourmet chef.

When making your gourmet dish you will require more then just great tasting skills. As I talked about above gourmet cooking desires a large ability but there is some degree of art involved as well. For this reason, presentation is a key part for success. Add a few freshly chopped herbs on the plate before placing the cooking or top the food with appealing and aromatic herbs that will compliment the flavor of the meal you have prepared. Present the fruits and vegetable sides in a visually appealing fashion rather than simply tossing them onto a plate.

With good presentation even foods that were simple to cook can take on the taste of a gourmet banquet. This is something you should take into account. The thing about gourmet cooking is that it is to some extent more art than science. This means that there is always room to develop your competencies and become a good cook.

Even if you are the most experienced chef, know that knowledge can grow over time with determination and desire to learn.

Nevertheless when you want to be absolutely certain about the excellence of your gourmet dinner, when for instance inviting your closest friends or new mother in law, you might think about having a more experienced chef make your dinner for you. You can then have it delivered to your kitchen before your guests arrive. It’s up to you whether you will take the honor for serving a gourmet dinner.

For great gourmet dinners delivered straight to your kitchen go to www.bistromd.com [http://www.besthomemealdelivery.info].

Enjoy the recognition!

Martin Seij

You may often wonder what really Internet marketing is. Well, there have been many definitions formulated by various gurus of Internet marketing. Individuals who have tried out the huge and lucrative business opportunity of Internet marketing also have provided various interpretations of it. Though several such definitions and interpretations have been suggested yet hundreds and thousands of aspiring internet marketers are still in the quest for getting the exact definition of Internet marketing. Such Internet marketing aspirants want to get a clear idea of what exactly they are seeking to get into.

In an endeavor to determine the much wanted exact definition of Internet marketing we can examine some situations. With the question of defining Internet marketing being put forward to some 100 individuals- 99 of them point out to the search engine as the ultimate path finder in this regard. Then one can go to one’s favorite search engine and type in the words “define Internet marketing” and click on the searching icon to give…the results.

In the search results pages the top pages will be the ones displaying information/web pages of marketing veterans established as pioneers of Internet marketing. Such persons have rightfully secured a spot to provide a definition of Internet marketing from their viewpoint. There are, however, the placement ads on search result pages and glancing upon them will reveal another story altogether.

It is with the intention of helping websites get more traffic or hits that most of the ads related with Internet marketing have been set up. Indeed Internet traffic is the lifeblood of any website and the sites thrive on Internet traffic. Now we may combine this concept with the traditional concept of marketing conduction with the Internet acting as the marketing medium here. The following conclusion providing a definition of Internet marketing can be arrived at:

“Internet marketing is an income-generating opportunity dependent on the utilization of interactive technology (via the Internet) to build a dialog with potential clients by connecting with them through quality content about your product and/or service offerings”.

Thus, the interactive technology specified as the “Internet” is to be utilized for fulfillment of Internet marketing. Different Internet marketing services existing are involved in the utilization of the Internet. These are the services which are requisite of the Internet to be able to perform its specific tasks in the capacity of marketing medium between Internet marketers and clients pertaining to them.

In order to keep alive their online business all online entrepreneurs need to familiarize themselves with Internet marketing services. These are the services which are vital for their online business’s development and also for making their Internet marketing careers successful.

Information on some basic Internet marketing services is provided here for you to learn about and familiarize yourself with:

Search Engine Optimization- In order to locate websites and finding useful information on the Web the search engines are used. These are powerful tools used by most Internet users for finding the information they are seeking. Efforts need to be made so as to ensure that your site is appearing on the top pages of a search engine page result. By search engine optimization i.e. optimizing your website by reengineering its contents you can expect to secure better search engine placements.

Indexing- The procedure of submission of your web pages for search engine registration and registration in various Internet based directories is involved in indexing.

Keyword research- The highly searched keywords and key phrases relevant to your online business can be identified by keyword research.

SEO consultation need- Internet marketers who are novices in the field can well invest with an SEO consultant. This is suggested if you wish to receive help in planning the methods of successfully marketing your website.

Use net- The Use net is a fast and efficient method for generating targeted traffic for your website. This involves a worldwide bulletin board system in which there are over 14,000 forums covering every interest group. Everyday this is commonly used by millions of individuals all over the world.

E-mail marketing procedures- An electronic mail is made use of here. This is sent to a list of subscribers who wish to receive updates of your products and services. E-mail marketing is a popular Internet marketing advertising method.

Press releases services- Useful information concerning your online business (website) like site launches, special products on offer or other helpful information are announced through press releases. In order to ensure that more people are attracted towards your site the press releases are carefully drafted.

These are the basic and essential ones among the Internet marketing services. There are various other Internet marketing services available too. In order to be successful in your Internet marketing business you need to carefully integrate any of these in your online business so that the best results are derived.

Melvin Perry is an internet entreprenuer that specializes in building large email lists within a matter of weeks. He curently teaches marketers via free step by step video how to earn thousands monthly through the list building model. You can snatch this report at no cost by visiting FREE Internet Marketing Videos

Most people have a preference of whether or not they like their steaks rare, medium, well done, or anywhere in between. Yet, somehow, it seems that cooking a steak to fit these preferences is oftentimes difficult. But with some simple training and a bit of skill, it most certainly can be done. Cooking a steak does not have to be difficult, especially if you follow these few rules:

· Take into consideration the thickness of a steak. You must realize that cooking a steak is not an issue of just time. Whereas cooking one steak for 4 minutes might make it medium, cooking a steak that is slightly thicker may turn out rare or medium rare when cooked for the same amount of time.

· Also consider the pan temperature.

· The cook time is also very important.

· You must find a good balance between the three abovementioned things to get the results you desire.

· Other things to consider when cooking a steak is the tenderness and size of the cut. The presence of a bone can also change the cooking time as can the method of cooking (barbecuing, sautéing, etc.).

· If you have a sirloin or rump steak of 1.5 cm thick, then here are a few guidelines to follow when cooking it:

1. Well done, cook it for up to 6 minutes

2. Medium, cook it for about 4 minutes

3. Rare, cook it for just a couple of minutes.

Hold up for a minute… are you still confused as to what exactly “rare” is versus “well done?” Here is a guide on cooking a steak based off of what the steak should look like (of course, never cut open a steak to see if it is done! It looks tacky, and it causes the steak to dry out).

· Well done – the steak will be hot, and it will have very little moisture. The color will be a dark grayish. The steak will be firm when touched. There will be no hint of pink left.

· Medium well – the steak will also be hot, gray, and it will have a juicy center.

· Medium – a medium steak is light gray, warm, and it will have a juicy center. When touched the steak will offer some resistance. Pink juices will bead up on the surface of the seared side when the steak is turned.

· Medium rare – the steak will be light pink in color, warm, with a juicy center.

· Rare – the color will be pink, the temperature will be warm, and the center will be bloody and red! The steak will still feel soft when touched.

Know about the two different types of heat used when cooking a steak:

· Dry heat – this type of heat does not use liquid and it is used to cook some of the most tender cuts. Examples of cooking with dry heat are broiling, roasting, sautéing, pan-broiling, and rotisserie cooking.

· Moist heat – moist heat, on the other hand, uses steam or liquid. Moist heat cooking methods are soup-making, stewing, braising, and pressure cooking.

You must determine whether or not your steak is cooked based on touch, sight, and the clock. The firmer the meat, the more cooked it is. The lighter the color (from dark purple-red to pink), the more cooked the steak is.

Cooking a steak does not have to be hard, but it can take practice. If you do not get it right the first time, try it again! Be sure to have fun when cooking a steak!

Anne Clarke writes numerous articles for websites on gardening, parenting, fashion, and home decor. Her background includes teaching and gardening. For more of her articles on steaks and cooking, please visit Filet Mignon [http://www.bigskyfiletmignon.com].

Home childcare is an excellent choice if you prefer a less businesslike approach to childcare. You will find that there are fewer children on site, and that children are in a home with a family or individual rather than in a business. Home daycare centers are state licensed, and can provide care for children of all ages.

What to Look for In a Home Childcare Center

It is important to note that home childcare centers will have varying regulations from state to state. You will always want to check your providers license, and ask questions if you have any. Many parents find it comforting to attend childcare with their child for a couple of hours on the first day, which will help the child adjust more readily and give parents a chance to see what kind of environment is provided in the home. You may want to ask whether or not there is an assistant, as well, who can care for your children if the main caretaker is ill.

There are also different rules set by providers, such as whether you need to send snacks or meals, or whether these are included in your weekly fees. Often providers include one meal, such as lunch, as well as a snack in their fees. You will need to pack all of the essentials for your child, however, such as diapers, bottles, and formula as needed.

Meal times are very important to consider. If you are responsible for breakfast, for instance, make sure that you have time to give your child the meal before dropping her off. This will ensure she is happy and ready to play until snack time or lunch. You may want to ask if you can send an extra snack if you have a toddler who likes to graze in between regular meals and snacks. Home providers are often willing to work with parents to find a routine that works well for both the child and the caregiver.

Communicating With Your Home Childcare Provider

Your child will spend a significant amount of time with the caretaker, so good communication is a must. Make sure that you are comfortable enough with the house rules at the provider’s home to enforce them, which will also help smooth the transition from home to childcare. You may also want to note that sick children are usually not allowed to attend. This protects both the other children and the caretaker from illnesses.

Even though a home childcare center is a good choice, there are certain rules that still apply. Don’t be afraid to interview several childcare providers in order to find the one that you are comfortable with. Once you have found a reliable caretaker, you and your child can benefit from a warm, caring environment until they are ready for school. One of the greatest benefits of choosing a home base provider is that there is often plenty of room for flexibility, so that you know your child is having their needs met.

Know more about home childcare and child daycare centers. Please visit us at ChildCareAndPreschool.Com

The Suited Red Poker Table Cloth is a premium quality poker cloth used in many clubs and homes. The Suited Red Poker Table Cloth has excellent features which we will analyze in this review.

The Suited Red Poker Table Cloth is one of the premium quality poker cloth that is available in the market. The cloth has a suited red diamond design stitched on the top, which makes it one of the better looking poker cloths in its category. The design is not the only aspect of this premium quality poker cloth. The quality of the cloth is also high grade with the mix being 70% polyester and 30% olefin.

The texture of the cloth is highly defined and brings out the intricate designs on the cloth very well. This proves the high degree of manufacturing expertise that has gone in designing the cloth. The Suited Red Poker Table Cloth stands apart from other similar kinds of cloths in the same category. The red color of the cloth creates a bright atmosphere to the entire room and if you have a taste for the finer things in life, you can actually change the theme of your poker room to red.

If we take a quick look at the price of the Suited Red Poker Table Cloth, we will see that it is priced by the linear yard. Buying 3 yards of the cloth means a piece of cloth which is 9 feet length and 59 inches wide. The entire roll of the cloth is 50 yards long. Depending upon the size of your poker table you can make the buy. It is priced at $12.99 per linear yard. The price is good for the quality that one gets with this cloth. However, there is also some discount that are available. The 31% discount on the cloth pulls it price down to $8.99. This is definitely a good price for the Suited Red Poker Table Cloth.

The cloth has small red colored diamond designs which is one of the primary attractions of the Suited Red Poker Table Cloth. When placed on the table this poker cloth gives a shining look to the table surface. The water resistant feature of the Suited Red Poker Table Cloth helps to keep the cloth devoid of any stains. In the event that a cup of coffee falls on the table it is possible to simply wipe it off.

If we have to give a rank to this cloth, I would give it 9 out of 10. This is because this premium quality cloth has got all the aspects of quality and design. The price point at which it sells is also at par with other kind of similar cloths sold in this category. If you are planning to buy a poker cloth for your home poker table, you can give this one a try. I am sure that you will not be disappointed. People who have been using this cloth say that if maintained properly, this cloth can go on for quite a few years. Once you order the cloth, it is shipped the next day and you can expect a quick delivery. You can expect a brand new poker table at your home in a couple of weeks.

Brian Garvin and Jeff West offer Free Articles and Drastically Discounted Home Poker Tables and you’ll find Poker Stars Direct is your number one choice to obtain Poker Chips and other Poker Supplies. Use this article but please leave links & bio intact.

There is a great deal of history behind movie posters and movie poster collecting. Jules Cheret, who created 2 movie posters in the 1890′s, was the artist given credit for creating the first movie posters. By the end of the first decade of the 1900′s, movies had become a great source of public entertainment. In this time period, the movie poster would become a standard size known as the one sheet measuring 27″ x 41″.

In the early days, the names of actors did not appear on the posters, which the movie studios liked, because it meant paying actors less money. It was in this early period in movie history, however, that movie studios realized movie stars were as much of an attraction to the moviegoer as the movie itself. Thus, the movie star was born, and movie posters began showcasing actors’ names along with the title of the movie.

By the 1920′s, the golden age of silent movies, movie posters became more artistic and spectacular, with accomplished artists being hired by movie studios to paint portraits of the stars for posters. By the late 1920′s, movie poster images became sharper due to a new printing process developed by the Morgan Litho Company.

In the 1930′s, also known in the movie industry as “The Golden Age of Movies”, another style of movie poster was created, the half sheet. Major movies would sometimes get more than the two styles. However, due to the depression, many movie materials were being created more cheaply, causing a loss of quality in movie posters.

The dawn of World War II in 1941 saw many of the movie stars heading off to war and war was the major theme of movies at that time. The movie industry cut advertising costs and used cheaper paper for posters due to the paper shortage of wartime.

By the 1970′s, movie posters used photography, occasionally using drawing and painting styles. Movie posters at this time were being printed on a clay-coated paper, which gave them a glossy finish. Star Wars and Star Trek posters were the most popular posters of the time and are still collected by many today.

In the 1980′s, the age of the special effects blockbuster, the mini sheet was invented, and video stores became popular, thus the video store poster was created. Today, reprints of movie posters are mass-produced and sold in many stores or are just a click away on the Internet.There are several types of movie posters. Because of their rarity, the avid movie poster collector has concentrated on movie poster or theater art. These are the posters that are delivered and displayed by the movie theaters and then intended to be thrown away. Another type of movie poster is the commercial poster, which is mass-produced for direct sale to the public. Video posters are distributed to video rental stores for advertising material. Cable and TV posters are use as promotional material for TV stations for their programming. Like theater art, video posters and cable and TV posters are not produced for the public. Although not as valuable as theater art, these types of posters are still popular among collectors. Special promotion posters promote a movie along with a product. Finally, there are anniversary issues, limited editions, and special releases that are released in limited quantities and are gaining favor with the theatre art collector. Other types of movie posters include advance posters that promote a movie well ahead of the movie’s release. The award poster, which indicates that a movie has won an Academy award. The combo poster, advertising two movies instead of just one. The popular double-sided poster that has art on both sides, with the artwork reversed on one side of the poster. There are featurette posters highlighting short films or cartoons, review posters for when a movie gets a good review, serial posters for movie serials, and special distribution posters.

With the popularity of movie posters has come the necessity to create various sizes of posters. The first and most widely used poster is the one sheet, which is usually 27″ x 41″. The subway, also known as the two sheet, is larger but not exactly two times the size of the one sheet. The 3 sheet is three times the size of the one sheet measuring at 41″ x 81″. The 6 sheet is six times the size of the one sheet measuring of 81″ x 81″. There is also a 12 sheet approximately twelve times the size of a one sheet, and the colossal sized 24 sheet measuring 246″ x by 108″. Other sizes include the mini sheet, which is usually much smaller than the one sheet and comes in a variety of sizes, and the stock sheet issued for cartoons or other shorts.

As with all collectibles, condition is a great factor when placing a value on posters. A movie poster’s value is determined by demand, rarity, and condition. Poster collectors use the same grade system used by comic book collectors: mint (perfect), near mint, very good, good, fair, and poor.

For those who want to be serious movie poster collectors, you will need to know some things about taking care of your movie poster art.

Tips to retain the total collectable value of movie posters

Never alter the appearance of a poster. Do not fold, bend, tear, or punch holes in it even to hang it on your wall.

Never place a movie poster in direct sunlight. UV lights can also be harmful.

Don’t write on your poster, even on the back. Marks on the back can sometimes be seen from the other side, taking away from the poster’s value.

Never put tape on the front of a poster even to repair tears. If you do use tape, use acid free tape available from an art supply shop, and place the tape on the back. For expensive movie art take it to a professional to be restored. Posters can be restored the same way rare comic books are professionally restored.

When shipping posters use thick poster tubes or bubble envelopes.

For long time storage, frame, or place the poster in a plastic bag or tube, and keep it in a cool dry climate.

When framing a poster do not dry mount it, and use an acid free backing board.

Now that you know a little more about movie posters and movie poster collecting, go ahead, start collecting!

Posterlovers.com – Search through the world’s largest available collection of posters, fine art prints and photos. Liven up your walls with wall posters and art prints.

The real estate market like any other asset class is in a constant state of motion. Property values are either going up, down or are stabilized at all times. We know this just by reading the newspapers, watching television and listening to neighbor’s gossip about their asset (the home). Not very scientific way of figuring out a market, but probably as good as if not better than most because it gets to the emotion of the homeowner in trouble. If the homeowner believes it is a sellers market he/she will absolutely try to sell or refinance before listening to you. If it is a buyers market then you are a welcomed guest if you can put money in their pocket for this dog of an asset they purchased long ago. If it is a stagnant or equal market well then the homeowner will be unsure of the value because the newspapers will be onto another subject. There are three types of markets in real estate. They are 1) the Sellers Market; 2) Buyers market; 3) a stagnant market where prices remain constant.

The definition of the Sellers Market, Buyers Market and Market in equilibrium is a look back model that uses two figures to determine a label for which market you are in. They are market time and inventory.

Market Time Defined

Market time is defined by the amount of days that a property in the location stays on the market. For example in a Sellers Market average sales time will be under sixty (60) days. Equal Market average sales time will be under one hundred (100) days. For a Buyers market average sale time will be over 100 days.

Inventory defined

Inventory is simply the amount of houses on the market divided by the average amount of sales typical for that area per month. Sellers Market would be less than three (3) months inventory on hand in a given area. Equal Market would be between three months and six months of inventory on hand. Buyers Market would be having inventory over six months on hand.

SELLERS MARKET FSP

A sellers market is a market where a property will sell within sixty days of being introduced to the market.

This market also has a low inventory of properties on the market. This would be defined as anything less than three months inventory in your specific area. Another indication of a sellers market is that the price of the product begins to appreciate until it finally is out of the reach of the buyers causing the market to cool down.

This market can be prolonged by certain financial products such as the interest only loan, negative amortization type of loan, graduate payment loan and of course the variable rate loan. All of which we have seen in both Philadelphia and Massachusetts.

Based upon all of the factors going against the back up plan we offer it is a hard position to find the deals that we need during this type of market and as purchasers we are forced to purchase at auction as well as going to the properties and trying to purchase pre-foreclosure.

Locator in Hot Sellers Market

The locator in a hot market has a hard presentation. Every homeowner feels that they can get market price and that is more than we can pay. This happens because local neighborhood gossip, newspapers in the area saying how much property has risen year over year or month over month. Homeowners are saturated with information about how valuable their real estate is worth.

Next the homeowner is targeted with lending offers to refinance because the value of the home has skyrocketed- use your homes as an ATM machine to pull out some equity and live for a few more years.

Both the low market time and low inventory time cause our business of purchasing properties to be very frustrating. The homeowners are aware that they can sell a home relatively fast even quicker than an auction can be had.

It Makes for a hard market to purchase properties prior to the auction. It is what we call our recession. It allows a homeowner to choose from a group of choices. Essentially we are a back up plan or safety net.

In this type of market we need to price correctly and purchase at the last minute from homeowners who have tried everything else.

Buyers Market FSP

A buyers market is defined by sales of properties taking takes over 100 days to sell. The Inventory in this market will stack up to well over six months worth of sales. The homeowner in this situation has only a few options. Financing companies say that they can refinance but usually can not due to the falling value of the appraisal on the home. Remember the newspapers are littered with information regarding the fall of the real estate market. It is the fear of the day for most local newspapers.

Here are a few local articles

“Sellers Frustrated With Real Estate Market

Home Sales Down In Bay State

POSTED: 6:05 pm EDT August 15, 2006

UPDATED: 7:37 pm EDT August 15, 2006

WALPOLE, Mass. — Quarterly home sales are down in a widespread area of Massachusetts, but prices are only down slightly.

Copyright 2006 by TheBostonChannel.com”

“Market unease: Home prices fall 3.5%

Weakening demand leads to largest decline in Mass. in 13 years

By Kimberly Blanton, Globe Staff | August 24, 2006

Home prices in Massachusetts fell 3.5 percent in July, the largest decline in 13 years, as the slowdown in the real estate market finally led sellers to cut their prices.”

“July home sales plunge 27%

The Lowell Sun

Massachusetts single-family home sales plunged almost 27 percent in July, the largest year-over-year monthly drop in more than 11 years, according to a report released today by The Warren Group of Boston. “

“Buyer’s market: Housing sales dip, prices may follow

By Ben Aaronson/ Staff Writer

Thursday, August 24, 2006 – Updated: 09:08 AM EST

You can’t drive through town without seeing a “For Sale” or “Open House” sign and they represent a statewide trend.

According to a recent report by the Massachusetts Association of Realtors, home sales statewide fell nearly 11 percent in the second quarter (April to June), marking the fifth consecutive quarter that activity has declined from the same period the pervious year. Housing inventories are at an all-time high and homes are staying on the market longer, the report found. “

Locator in Buyers Market

The locator in a buyer market has a much easier presentation. Every homeowner has undergone the conditioning of the newspapers, local gossip etc. that the sky is falling rapidly and that their investment is no longer worth what it was one year ago.

This advertisement of the fall of real estate prices and the end of the price appreciation stops the appraisers’ from appraising the properties correctly. Instead of using the standard comparable. The appraiser checks a box and states that property pricing are declining and begins to cover himself/herself with lower and lower values for the property. This causes the banks to tighten up on underwriting guidelines making it harder to refinance their way out of the foreclosure.

Without the refinance the homeowner either has to do one of the following:

1) Restructure the mortgage causing higher payments. Problem with a restructure is that it costs more monthly for a short period of time. Usually very hard for the homeowner to come up with the money.

2) Sell on the open market. Problem is that market time has risen to the point where the foreclosure process is faster than the tie they have to sell the property.

3) File for bankruptcy. This normally costs $2,500 for the lawyer, filing fees and 10% of the plan debt to the trustee. It also has a 75% failure rate.

Consequently our FSP becomes a very viable option for the homeowner.

We are in this market now so find your local newspaper articles and put them in your book to show the homeowners what is happening out there. Make your presentation and then close the deal.

The locators biggest problem during this time is the manager (Investor) has more trouble pricing the properties because of the downward spiral of the market.

Market In Equilibrium:

An even market is when a property is sold within 61-100 days of listing. Inventory is usually six months or less. This is the market that is the easiest to procure deals. It allows the investor to feel warm and fuzzy knowing almost to the penny that the property he/she is purchasing is worth what they think that it is worth.

The Newspapers simply go on to another story and leave the real estate market alone or have articles stating that the market is stable.

Locator in Equilibrium

The locator in a stable market has the best of all worlds. Prices are staying steady keeping the manager happy and all is quiet regarding real estate in the newspapers.

Again it is an easy presentation. The homeowner has seen his equity disappear and no longer knows what the value of the real estate is and just wants to get out from the obligation.

The homeowner is left with one of the three options of a down market:

1) Restructure the mortgage causing higher payments. Problem with a restructure is that it costs more monthly for a short period of time. Usually very hard for the homeowner to come up with the money.

2) Sell on the open market. Problem is that market time has risen to the point where the foreclosure process is faster than the tie they have to sell the property.

3) File for bankruptcy. This normally costs $2,500 for the lawyer, filing fees and 10% of the plan debt to the trustee. It also has a 75% failure rate.

Consequently our FSP becomes a very viable option for the homeowner.

So what does this all have to do with the Fresh Start Presentation (FSP)? Remember the Fresh Start Presentation is the Homeowner Options slide show that you have. It goes through the advantages and disadvantages of the seven (7) options available to the financially distressed homeowner.

They are as follows:

1) Sell on the Open Market

2) Refinance the home

3) Restructure the mortgage

4) File bankruptcy

5) Borrow from friends and family

6) Let it go to foreclosure

7) Sell to an investor

Well each type of market has different advantages and disadvantages to the locator.

Use the newspapers to translate into a selling benefit during your FSP. We need to educate the homeowner that we are in a period where houses do not sell for last years prices but that they are actually going down in price each and every day. Time as usual is the enemy of a homeowner in this situation.

A good locator that wants to maximize his sales would do the following:

1) Read the local newspaper where your route is and cut out the articles that will help get the homeowner off the price they thought it was worth. Copy the article and give it to the homeowner when talking about the price.

2) While he/she is reading the article tell the homeowner that the property may be worth 3,4,5,6,7% less by the time they actually move out, the property is repainted and put on the market by the company.

3) This risk is for our company to worry about unless the homeowner decides to try to sell it on his own.

Good Hunting

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[http://frontgateconsulting.com/]

Ham is usually sold in one of three conditions:

1) Fully cooked

2) Partially cooked

3) Uncooked

Although the cooking techniques are similar, there are differences between a fully cooked and a partially cooked or uncooked ham. For example, a fully cooked ham should be cooked to an internal temperature of 140 degrees Fahrenheit, while a partially cooked or uncooked one should be cooked to an internal temperature of 160 degrees.

The instructions below are grouped into sections for fully cooked and partially or uncooked hams. –

Roasting or Baking–Fully Cooked

There are three basic types of fully cooked ham:

1) Wet cured or City Ham

2) Spiral sliced

3) Canned hams

Keep in mind that a fully cooked ham does not require cooking; it can be eaten as is. But cooking it can bring out the flavors of its own juices. The flavor can also be enhanced by adding other ingredients during the baking process. A fully cooked ham should be cooked to an internal temperature of 140 degrees.

Spiral Sliced Ham

This type is pre-seasoned and does not require cooking. However, if the ham is to be served warm place it in aluminum foil, cut side down and add approximately ½ cup of water. Wrap ham tightly in aluminum foil and cook at 275º-300º. Allow 10 to 14 minutes per pound cooking time. Ham may be removed from oven when internal temperature reaches 135º. Allow to sit in foil for a few minutes until the internal temperature reaches 140º.

Canned Ham

Place the ham in a shallow cooking pan, uncovered. Bake at 325º. Allow 15 to 20 minutes per pound cooking time.

Wet Cured (City) Ham

This ham may be cooked either covered or uncovered.

Covered

Trim any excess skin and fat. Do not trim off all the fat as that is what produces the juices and flavor. Place ham in a roasting pan, if cut, place cut side down. Cover with aluminum foil and bake at 325 degrees. Allow 15 to 18 minutes per pound for whole hams and 18 to 24 minutes per pound for half hams. Glazes, if used, should be applied during the last thirty minutes of cooking.

Uncovered

Follow directions for covered ham, except do not cover with foil. Use same cooking temperatures and times. Apply glaze in the last 30 minutes of cooking.

Roasting or Baking Partially Cooked or Uncooked Ham

These hams are defined as Dry-Cured (Country) ham or Wet-Cured (City) Ham types. Remember, regardless of the type, these hams should be cooked to an internal temperature of 160 degrees.

Dry-Cured (Country) Ham

These hams need to be washed and soaked for up to three days before cooking. Follow the label directions on the ham for washing and soaking instructions. This type of ham can be baked covered or uncovered.

Covered

After soaking, place it in a large roasting pan with 4 to 5 cups of water. If the ham has a skinless side and a side with skin, put it in the roasting pan skin side up.

Cover the ham with aluminum foil or a cover. Put the ham in a preheated 375 degree oven and increase oven temperature to 500º and cook at this setting for the first 10 minutes only. After 10 minutes, turn the oven off and allow the ham to set for three hours without opening the oven door. Turn the oven back on to 500º again for 15 minutes. This time, the ham needs to set in the oven, without the door being opened, for 6 to 8 hours. After setting, the internal temperature of the ham should be at least 160 degrees; if not, repeat the 500 degrees setting again for 15 minutes and check the ham after 1 to 2 hours. If desired, brush with glaze before serving.

Uncovered

After soaking, place the ham in a large roasting pan with 3 cups water. Do not cover. Put the ham in a preheated 325 degree oven and cook until the internal temperature reaches 160 degrees. As a guide, a whole ham will need about 18 to 20 minutes and a half ham will need about 22 to 25 minutes cooking time per pound.

Wet-Cured (City) Ham

Use the same methods as the fully cooked wet cured hams, but remember to cook to an internal temperature of 160 degrees. Therefore, the cooking time will be a little longer than that for a fully cooked wet ham.

Ham Cooking Tips

• Baking at lower temperatures but with increased times will result in richer flavored hams. Do not use temperatures below 200 degrees.
• Do not pierce the ham once cooking begins-this allows beneficial juices and flavorings to escape.
• When checking the internal temperature, avoid touching the bone with the thermometer as this can cause an incorrect reading.

Learn more about how to cook a ham and about cooking in general at these links.

Ray T. Lewis thinks that if it’s pork, it tastes good. And that just about sums up his ideas on food.

Health insurance fraud represents one of America’s largest taxpayer rip-offs ever, costing Americans literally billions of dollars every year.

Due to rampant deception, scams and abuse in the health care system, consumers are forced to pay the price–literally–through escalating medical costs and rising health insurance premiums.

And government programs like Medicare and Medicaid, designed to help the low-income and elderly, represent two of the biggest losers of all.

Health Insurance S.ams

According to the Insurance Information Institute, health providers and facilities such as doctors, hospitals, nursing homes, diagnostic labs and attorneys routinely attempt to defraud the health insurance system…with devastating results.

How do they do it? In a number of ways, including:

1. Billing health insurance companies for expensive treatments, tests or equipment patients never had or never received
2. Double- or triple-billing health insurers for the same treatments
3. Giving health care recipients unnecessary, dangerous, or life-threatening treatments
4. Selling low-cost health insurance coverage from fake insurance companies
5. Stealing medical information and using it to bill health insurance companies for phantom treatments

If health insurance fraud knocks on your door, these types of scams may leave you with medical debts, damaged credit ratings, falsified health records, a high level of stress and overpriced health insurance premiums…or the inability to get any health insurance at all.

So what can you do about it?

Report it; then fight back!

What to Watch For

The first step to fighting health insurance fraud is keeping your eyes and ears open for abuse.

Be especially watchful for providers who:

• Charge your health insurance company for services you never received or medical procedures you don’t need
• Give you prescriptions for controlled substances for no justified medical reason
• Bill your health insurance company for brand-name drugs when you actually get generics
• Misrepresent cosmetic or other health care procedures not usually covered by health insurance plans as covered

If you notice a health care provider doing any of these things, keep all supporting paperwork handy for reference, and then contact your health insurance company to let them know.

Then, if you’re a Medicare or Medicaid recipient, call the U. S. Department of Health and Human Services and report the abuse.

Finally, contact your state department of insurance or the local police.

Fighting Health Insurance Fraud

To keep yourself from falling victim to health insurance fraud, take the following steps to fight back:

* Check with your state insurance department to make sure your health insurance company is licensed in your state.

* Check out your health insurance company for consumer complaints, fraud convictions and bankruptcies through your state department of insurance.

* Keep detailed medical records.

* Carefully review your billing statements.

* Never sign blank insurance claim forms.

* Avoid salespeople offering free health services or advice.

* Protect your medical records and information.

* Make sure you know what your health insurance policy covers–and what it doesn’t.

* Never pay your health insurance premiums in cash.

* Be wary if you’re asked to pay a full year’s premium up front.

* Be on guard against medical providers claiming to be connected with federal programs or the government.

* Beware of health insurance companies offering you coverage at an unreasonably low price.

* Ask your health insurance provider about anything you don’t understand regarding your bills.

Making a Difference

Protect your right to health insurance, lower your premiums and keep your medical information safe. All it takes is a little education, a watchful eye, and the willingness to make a difference!

About InsureMe Penny Hagerman is a copywriter and insurance information expert with InsureMe in Englewood, Colorado. InsureMe links agents nationwide with consumers shopping for insurance quotes. Specializing in auto, home, life, long-term care and health insurance quotes, the InsureMe network provides thousands of agents with insurance leads every year. For more information, visit InsureMe.com.